Advertising Quote by Hartmut Esslinger

I'm the one driving the strategy and I'm an artist. What I've convinced the company to do is to just be totally open about…

— D.A. Wallach

Designers are to be in connection with what's happening with the movement of society.

— Jean Paul Gaultier

Like adverts, today's works of art aim to create a brand, even if they have no product to sell except themselves.

— Roger Scruton

“Acknowledge and accept that clients are governed by shareholder value concerns, and that the mission of the agency needs to be refocused on helping…

— Michael Farmer

Branding is the process of connecting good strategy with good creativity.

— Marty Neumeier

“Creativity is to ads as product quality is to cars, airplanes and electronic equipment – it’s absolutely necessary, and it needs to be built-in…

— Michael Farmer

Designers from start to finish now in digital media have to think in a much more sort of thoughtful serious and humble way about…

— Khoi Vinh

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

— Jef I. Richards

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand…

— David A. Aaker

Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up…

— Marty Neumeier

Companies, as they grow to become multi-billion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the people running…

— Steve Jobs

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I…

— Simon Mainwaring