Achieve Quote by Hartmut Esslinger

Business people don't need to understand designers better. They need to be designers.

— Roger Martin

“Businesspeople don’t just need to understand designers better; they need to become designers.”

— Alexander Osterwalder

Designers devote their efforts to change.

— Sol Sender

As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must…

— Ivan Chermayeff

Designers stand between revolutions and everyday life. They’re able to grasp momentous changes in technology, science, and society and convert those changes into objects…

— Paola Antonelli

Usually, as designers, you try to create meaning.

— Jake Barton

When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve…

— Roger Martin

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That…

— Mark Parker

As a designer, you are not only a designer, you are also a celebrity, an entertainer, and a spokesperson that speaks on behalf of…

— Patrick Cox

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

— Thomas J. Watson

As a designer, you have to solve a lot of problems. Even though people are wearing clothes that are supposed to look beautiful, they'll…

— Colleen Atwood

“When you are a designer, you have to be able to convey your ideas to people who are not designers; perhaps they are financing…

— Leander Kahney