Quote by Greg Thain

“If a new brand wants to build mindspace in a low-interest area, it is usually necessary to take a more aggressive approach: by forcing…

— Greg Thain

“Where the shopper’s appetite for variety, choice and novelty are greater, the specialisation of manufacturers into product categories gives them the critical mass and…

— Greg Thain

“shelfspace was also a powerful generator of mindspace. Seeing a product regularly increased its presence in consumers’ minds, and improved its image by suggesting…

— Greg Thain

“IDEO’s Tom Kelley briefly mentions the practice of searching the fringes of consumer behavior in his book The Art of Innovation: Just as we…

— Heather Lefevre

“Trying to win mindspace from established brands in low-interest product fields simply by communicating to the consumer is a hit-and-miss affair, to say the…

— Greg Thain

“A short-cut to building mindspace is to buy the rights to a brand, or to buy a company that owns established brands. The value…

— Greg Thain

Consumer habits are key to understanding how to launch a product.

— Charles Duhigg

“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…

— Greg Thain

“New brands often gain sales through launch promotion, but find that repeat purchases dwindle, not through technical failure but through lack of mindspace and…

— Greg Thain

The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral…

— John Kenneth Galbraith

“Top brands stayed on top because of the continual investment and commitment of the manufacturers during a time when mass media gave them an…

— Greg Thain

“For a consumer brand to succeed, it doesn’t just need technical excellence and value; it needs a prolonged superiority in mindspace and shelfspace.”

— Greg Thain