Marketing Quote by Gideon Stevens
““The medium is the message. -Marshall McLuhan The message is the marketing. -Gideon Stevens””
About This Quote
Source Book: Understanding Media, Marshall McLuhan, 1964
The medium shapes how we perceive the message, and marketing shapes the medium's impact.
In simple terms: Medium influences message; marketing influences medium.
Key Takeaway
Consider how format affects content.
Themes
communication
media
marketing
Mood
critical
analytical
Type
philosophical
observational
When to use this quote
- advertising campaigns
- media strategy
- product design
Key Concepts
semiotics
cultural influence
Questions to Reflect On
- How does your chosen platform shape your audience's view?
- Can marketing change the meaning of a medium?
A Different Perspective
Message can be distorted by medium bias.
