Cases Quote by Frank Luntz
![“It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional. When we are happy, we are not [rational]. In fact, in more cases than not, when we are rational, we're actually…” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/88f/frank-luntz-4874_cases_it-s-all-emotion-but-there-s-nothing-wro_2569910.jpg)
“It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional. When we are happy, we are not [rational]. In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.”
About This Quote
Source Interview: “The Power of Emotion in Politics”, 2010
Argues that emotions drive behavior and rationality often leads to unhappiness; passion is valuable.
In simple terms: Emotion guides actions; rationality can cause discontent.
Key Takeaway
Balance emotion with reason for healthy decisions.
Themes
emotion
passion
rationality
Mood
reflective
motivational
Type
psychological
inspirational
When to use this quote
- marketing
- personal relationships
- decision making
Key Concepts
psychology
behavioral economics
Questions to Reflect On
- When should we prioritize logic over feeling?
- How do emotions influence our choices?
A Different Perspective
Overemphasis on emotion may impair objective judgment.
![“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
![“[As in the case of] alcohol prohibition, illegality has driven organized crime, sent countless people to jail, and killed many thousands. Repression does not work.” quote by Sam Branson](https://sms4smile.com/quotes/img-quotes/212/sam-branson-36458_alcohol_as-in-the-case-of-alcohol-prohibition-il_8703.jpg)
