Management Quote by Evan Sharp
“There are not many people who understand that creative management is a very different thing than normal management. You don't manage accounts like you manage designers.”
About This Quote
Source Interview: Interview with Evan Sharp, 2018
Creative work requires different management than routine tasks.
In simple terms: Manage creatives differently.
Adapt leadership style to creative teams.
Themes
Mood
Type
When to use this quote
- design studios
- advertising agencies
- product teams
Key Concepts
Questions to Reflect On
- How to balance structure and creativity?
- What metrics suit creative work?
Creative freedom can clash with deadlines.