““[Hooni Kim] is pleased at the global Hallyu phenomenon, but he doesn't think that food has a place in Hallyu. "For me food is so much more real than a pop song or a video," he said. As with all great chefs I've met, he talks about food as a man would talk about a woman he's in love with. Once more adopting his lyric speech rhythms, he said, "Looking, hearing is one thing. Tasting, touching is another. Smelling and tasting is the heart and soul of what Korea is. As much as pop culture wants to globalize, food is the best way for Koreans to share their soul and culture." Turning the expression "you are who you eat" on its head, Kim said, "No. You eat who you are. No one describes who you are like your food.””
![“[Hooni Kim] is pleased at the global Hallyu phenomenon, but he doesn't think that food has a place in Hallyu. "For me food is so much more real than a pop song or a video," he said. As with all great chefs I've met, he talks about food as a man would talk about a woman he's in love with. Once more…” quote by Euny Hong](https://sms4smile.com/quotes/img-quotes/da4/euny-hong-10249_food_hooni-kim-is-pleased-at-the-global-hally_1485511.jpg)
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
