Tweak Quote by Eric Ries
““But everything changed when they made one small tweak to the product. They added to the bottom of every single e-mail the message “P.S. Get your free e-mail at Hotmail” along with a clickable link.””
About This Quote
Source Book: The Lean Startup, 2008
A tiny addition to communication can dramatically increase user acquisition.
In simple terms: Small changes can drive big growth.
Key Takeaway
Test minor tweaks to boost engagement.
Themes
marketing
growth
experimentation
Mood
optimistic
strategic
Type
practical
inspirational
When to use this quote
- product launch
- email campaigns
- user onboarding
Key Concepts
viral loops
call to action
email signatures
Questions to Reflect On
- What minor tweak could you add to your outreach?
- How will you measure its effect?
A Different Perspective
Impact depends on audience relevance and execution quality.
![“It's a very simple process. He [Danny Boyl] comes in the tube (subway) and then he sits with me for 3 hours every evening and then I work on something. Then later, if he likes something, I put it even more perfectly. I tweak stuff. So this happened for 3 or 4 weeks and the music was done.” quote by A. R. Rahman](https://sms4smile.com/quotes/img-quotes/fc0/a-r-rahman-4481_done_it-s-a-very-simple-process-he-danny-boyl_368314.jpg)
