Business Quote by David L Rogers

“I think market research is extremely valuable when it is used properly. But you must not use it to tell you what to do.”

— Debbie Millman

“One of the ways I recommend doing market research is by analyzing what your target market are actually buying or looking for.”

— Allan Dib

Data are becoming the new raw material of business.

— Craig Mundie

I love market research because you really have an idea of what your consumers are looking for.

— Aerin Lauder

People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights.

— Jim Sterne

Data is just like crude. It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals,…

— Michael Palmer

In the increasingly digital world, data is a valuable currency, yet as consumers, we control and own little of it. As consumers, we must…

— William Mougayar

You've got to do the research. You've got to understand the market place, know your competitors.

— Peter Jones

I hope that, in the future, data is used to empower people and not just for marketing purposes.

— Hilary Mason

Anything new and different is most susceptible to market research.

— Phil Keoghan

The art is in preparing the content for optimal human consumption. The data doesn't just talk back to you. You collect, you analyze, you…

— Leslie Bradshaw

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this…

— Edward de Bono