“in market research: as businesses are faced with a “river” of continuously generated data, the goal of research is not to expensively manufacture data, but to find the right tools to “fish” in that river in order to draw forth… — David L Rogers Copy Share Image
“Jeff Bezos is famous for his “2 Pizza Rule” at Amazon: no meeting is to take place if the number of participants is too… — David L Rogers Copy Share Image
“Customers in the digital age are not passive consumers but nodes within dynamic networks—interacting and shaping brands, markets, and each other.” — David L Rogers Copy Share Image
“(Although the early Internet thrived on anonymity, platforms thrive on identity.)” — David L Rogers Copy Share Image
“Access: Be faster, be easier, be everywhere, and be always on for your customers. • Engage: Become a source of valued content for your… — David L Rogers Copy Share Image
“if your business does not take advantage of a new opportunity to offer value to your customers, someone else will.” — David L Rogers Copy Share Image
“If only the skilled and the rich have access to a product or a service, you can reasonably assume the existence of a market-creating… — David L Rogers Copy Share Image
“in market research: as businesses are faced with a “river” of continuously generated data, the goal of research is not to expensively manufacture data,… — David L Rogers Copy Share Image
“Nathan Furr and Jeff Dyer talk about this as a shift in role from “Chief Decision Maker” to “Chief Experimenter.”42 In the experiment-driven organization,… — David L Rogers Copy Share Image
