Business Quote by Clayton Christensen
“It is a company's customers who effectively control what it can and cannot do.”
About This Quote
Source Book: The Innovator's Dilemma by Clayton Christensen, 1997
Customers dictate a company's possibilities by their choices and demands.
In simple terms: Customers shape what a business can do.
Listen to and adapt to customer needs.
Themes
Mood
Type
When to use this quote
- product development
- marketing planning
- customer service
- pricing decisions
Key Concepts
Questions to Reflect On
- How can firms anticipate changing customer preferences?
- What if customers demand unsustainable practices?
Assumes customers always act rationally, which may not hold.