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Business Quote by Clayton Christensen

“It is a company's customers who effectively control what it can and cannot do.” quote by Clayton Christensen
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“It is a company's customers who effectively control what it can and cannot do.”

Clayton Christensen

About This Quote

Source Book: The Innovator's Dilemma by Clayton Christensen, 1997

Customers dictate a company's possibilities by their choices and demands.

In simple terms: Customers shape what a business can do.

Key Takeaway

Listen to and adapt to customer needs.

Themes

customer power market dynamics business strategy

Mood

analytical strategic

Type

business insight

When to use this quote

  • product development
  • marketing planning
  • customer service
  • pricing decisions

Key Concepts

Innovation disruption value proposition

Questions to Reflect On

  • How can firms anticipate changing customer preferences?
  • What if customers demand unsustainable practices?
A Different Perspective

Assumes customers always act rationally, which may not hold.

2.2 out of 5 (6 ratings)

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