Able Quote by Claude C. Hopkins

“Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.” quote by Claude C. Hopkins — Download Open image

“Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.”

Claude C. Hopkins

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More by Claude C. Hopkins

Never be led in new paths by the blind

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Curiosity is one of the strongest human incentives

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In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

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Don't, to gain general and useless attention, sacrifice the attention that you want

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Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

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Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.

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Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

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Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow,…

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Don't think of people in the mass. This gives you a blurred view

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Platitudes and generalities roll of the human understanding like water from a duck

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The right name is an advertisement in itself.

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People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they…

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I wanted to remember in order to be able to return.

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