« All Use Quotes · David Ogilvy's Page
Use Quotes by David Ogilvy
- Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
- We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination
- I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use…
- I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should…
- The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
- I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use…
More Use Quotes
- Nothing we use or hear or touch can be expressed in words that equal what is given by the senses. — Hannah Arendt
- It is clearly better that property should be private, but the use of it common; and the special business of the legislator… — Aristotle
- I don't use a debit card. The safest thing is a credit card because you're using the bank's money. If someone accesses… — Frank Abagnale
- Whatever man uses without the fear of God, whatever he applies to the mere gratifying of his flesh, cannot fail to operate… — Johann Arndt
- Suppose that we are wise enough to learn and know - and yet not wise enough to control our learning and knowledge,… — Isaac Asimov
- Preach the Gospel at all times and when necessary use words. — Francis of Assisi
- It is no use walking anywhere to preach unless our walking is our preaching. — Francis of Assisi
- None of God's Creatures absolutely consider'd are in their own Nature Contemptible; the meanest Fly, the poorest Insect has its Use and… — Mary Astell
- Of course, some would say if you have a performing inclination, then you should become a lawyer. That's a platform we use,… — Rowan Atkinson
- In the old days... it was a basic, cardinal fact that producers didn't have opinions. When I was producing natural history programmes,… — David Attenborough
- People use technology only to mean digital technology. Technology is actually everything we make. — Margaret Atwood
- Fiction is not necessarily about what you know, it's about how you feel. That is the truth about fiction, and the other… — Margaret Atwood