““Shapiro’s and others’ research in industrial organizations influenced the Department of Justice’s efforts to write antitrust policies for networked markets, and they created a new language, too. Terms like compatibility, dynamics, and openness began appearing in articles. And successes in digital media businesses have necessitated more-recent changes in language. Product quality and creative marketing have given way to terms like networks, communities, and conversation. The language for success in media, as in technology, is less and less about content and more and more about connections.””