Brands Quote by Tom Freston
“If you look at the Internet, it's been hard for a lot of the traditional media companies to launch viable brands.”
About This Quote
Source Speech: Interview on Media Trends, 2010
Traditional media struggle to create strong brands in the digital age.
In simple terms: Old media find brand building hard online.
Focus on digital strategies.
Themes
Mood
Type
When to use this quote
- new product launches
- advertising campaigns
- online presence
- media mergers
Key Concepts
Questions to Reflect On
- How can legacy media adapt to digital?
- What brand tactics work online?
Legacy companies may lack tech expertise.