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Brands Quote by Tom Freston

“If you look at the Internet, it's been hard for a lot of the traditional media companies to launch viable brands.” quote by Tom Freston
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“If you look at the Internet, it's been hard for a lot of the traditional media companies to launch viable brands.”

Tom Freston

About This Quote

Source Speech: Interview on Media Trends, 2010

Traditional media struggle to create strong brands in the digital age.

In simple terms: Old media find brand building hard online.

Key Takeaway

Focus on digital strategies.

Themes

media digital transformation branding business strategy

Mood

cautious optimistic

Type

analytical strategic

When to use this quote

  • new product launches
  • advertising campaigns
  • online presence
  • media mergers

Key Concepts

brand equity platform shift audience engagement

Questions to Reflect On

  • How can legacy media adapt to digital?
  • What brand tactics work online?
A Different Perspective

Legacy companies may lack tech expertise.

3.9 out of 5 (5 ratings)

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