Better way Quote by Ben Horowitz
““Media companies focused on things like creating great stories whereas technology companies focused on creating a better way of doing things. We began to think about new ideas and about forming a new company.””
About This Quote
Source Interview: Podcast “The a” with Ben Horowitz, 2023
Tech firms prioritize process and efficiency, while media firms prioritize narrative and creativity; the speaker sees value in merging both mindsets to launch innovative ventures.
In simple terms: Tech cares about how things work; media cares about what stories tell.
Combine process with story to innovate.
Themes
Mood
Type
When to use this quote
- startup founding
- product development
- content strategy
- cross‑industry collaboration
Key Concepts
Questions to Reflect On
- How can a company keep both efficiency and storytelling alive?
- What structures support this hybrid approach?
Balancing efficiency with creativity can be difficult and may dilute focus.