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Better way Quote by Ben Horowitz

“Media companies focused on things like creating great stories whereas technology companies focused on creating a better way of doing things. We began to think about new ideas and about forming a new company.” quote by Ben Horowitz
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““Media companies focused on things like creating great stories whereas technology companies focused on creating a better way of doing things. We began to think about new ideas and about forming a new company.””

Ben Horowitz

About This Quote

Source Interview: Podcast “The a” with Ben Horowitz, 2023

Tech firms prioritize process and efficiency, while media firms prioritize narrative and creativity; the speaker sees value in merging both mindsets to launch innovative ventures.

In simple terms: Tech cares about how things work; media cares about what stories tell.

Key Takeaway

Combine process with story to innovate.

Themes

innovation entrepreneurship media technology storytelling

Mood

optimistic strategic

Type

advice visionary

When to use this quote

  • startup founding
  • product development
  • content strategy
  • cross‑industry collaboration

Key Concepts

systems thinking creative synthesis business model innovation

Questions to Reflect On

  • How can a company keep both efficiency and storytelling alive?
  • What structures support this hybrid approach?
A Different Perspective

Balancing efficiency with creativity can be difficult and may dilute focus.

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