Biting Quote by B. C. Forbes

“Whether you like it or not, you are branding yourself. The concern is whether the brand is a positive one or not. It is…

— Israelmore Ayivor

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general…

— David F. D'Alessandro

“Brand loyalty—that nebulous emotional connection people have with certain companies, which turns them into defenders and advocates for corporations who don’t give a shit.”

— David McRaney

I think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think…

— Reed Krakoff

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

— Martin Lindstrom

In this ever-changing society, the most powerful and enduring brands are built from the heart.

— Howard Schultz

It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's…

— Bozoma Saint John

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are…

— Nirmalya Kumar

I don't like the word "brand." When I see people creating a brand, it feels disingenuous.

— Laura Benanti

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

— Muhtar Kent