Business has to stand up on behalf of its employees, on behalf of immigration, on behalf of its customers, and on behalf… — Richard Edelman Business Copy Share Image
The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as… — Richard Edelman Best Copy Share Image
It may be fine for an artist to be indifferent to the reaction of the viewer to a work of art. A… — Richard Edelman Art Copy Share Image
In many cases, companies use the crisis moments to pivot to do better. We like to be part of that. — Richard Edelman Better Copy Share Image
The marketing business has been just about promoting things, but we don't believe that anymore. There has to be a societal component,… — Richard Edelman Believe Copy Share Image
I wake up every day, and the family fortune is on the line, and that's a good thing. — Richard Edelman Day Copy Share Image
It's urgent that companies tell their own stories on digital platforms. — Richard Edelman Digital Copy Share Image
We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of… — Richard Edelman Information Copy Share Image
The world has flipped upside-down. It used to be a pyramid of authority; now it's upside down. The influence actually rests with… — Richard Edelman Authority Copy Share Image
The tech company needs to win in the war for talent. This means much greater focus on the employee, not simply as… — Richard Edelman Business Copy Share Image
In 1997, my father appointed me CEO but acted as player-coach, keeping busy on long-term clients such as KFC and international travel brands. — Richard Edelman Busy Copy Share Image
The question for every Olympics is whether the giant investment will pay off in the future. — Richard Edelman Future Copy Share Image
We win with facts that are well expressed and frequently communicated; we lose with silence and indifference to the broader social context. — Richard Edelman Facts Copy Share Image
PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in… — Richard Edelman Digital media Copy Share Image
Be smart about selecting your micro niches for communicating in the blogosphere. — Richard Edelman About Copy Share Image
In the wake of the Great Recession, most business leaders have tended to focus on their enterprise and short-term performance. The time… — Richard Edelman Business Copy Share Image
Social lets consumers talk about the products. You may pay your way onto the Facebook feed, but after that, it's conversations by… — Richard Edelman Communication Copy Share Image
I love what I do. I really do. I don't find myself administering. I just like to work on clients. — Richard Edelman Find Copy Share Image
The trust of the mass population can no longer be taken for granted. — Richard Edelman Population Copy Share Image
The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body. — Richard Edelman Body Copy Share Image
We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social… — Richard Edelman Believe Copy Share Image
My father and I talked every day. He coached me on how to cold-call companies I wanted in our portfolio, how to… — Richard Edelman Day Copy Share Image
We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons… — Richard Edelman Authority Copy Share Image
Business really has to work its way back. It has to re-earn the trust of its broad sets of constituents. — Richard Edelman Business Copy Share Image
Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media. — Richard Edelman Earned Copy Share Image
