Herb Kelleher

What's important is that a customer should get off the airplane feeling, 'I didn't just get from A to B. I had…

— Herb Kelleher

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

— Herb Kelleher

I've always been able to make erroneous decisions very quickly.

— Herb Kelleher

The more time I spend with our people, the more I find out about our business.

— Herb Kelleher

Anybody who seeks wealth as an end in itself is always going to be disappointed. What you really should be doing is…

— Herb Kelleher

When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew.

— Herb Kelleher

We turned our planes around after landing and got them off again in 20 minutes back in the early days; 15 minutes…

— Herb Kelleher

I've been asked a number of times what was my proudest accomplishment when I was still very active in the day-to-day affairs…

— Herb Kelleher

If employees aren't satisfied, they won't promote the product we need.

— Herb Kelleher

You have to have the service mentality in the sense that you subjugate your own ego, and you subjugate a large part…

— Herb Kelleher

Southwest isn't a 'This is my job, that's your job' kind of company. Being successful is our job, and we're willing to…

— Herb Kelleher

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders…

— Herb Kelleher

Your people come first, and if you treat them right, they'll treat the customers right.

— Herb Kelleher

You must be very patient, very persistent. The world isn't going to shower gold coins on you just because you have a…

— Herb Kelleher

The tragedy of our time is that we've got it backwards, we've learned to love techniques and use people.

— Herb Kelleher

I tell my employees that we're in the service business, and it's incidental that we fly airplanes.

— Herb Kelleher

The clear, unmistakable sign of a bureaucrat is somebody who worries about whether he has a window.

— Herb Kelleher

You [the employees] are involved in a crusade.

— Herb Kelleher

We will hire someone with less experience, less education, and less expertise, than someone who has more of those things and has…

— Herb Kelleher

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting.…

— Herb Kelleher

You have to treat your employees like customers

— Herb Kelleher

Treat your employees like customers.

— Herb Kelleher

Nothing kills your company's culture like layoffs.

— Herb Kelleher

If you don't treat your own people well, they won't treat other people well.

— Herb Kelleher

The business of business is people.

— Herb Kelleher