Edward de Bono

They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.

— Edward de Bono

Intelligence is something we are born with. Thinking is a skill that must be learned.

— Edward de Bono

You cannot dig a hole in a different place by digging the same hole deeper

— Edward de Bono

Complexity means distracted effort. Simplicity means focused effort.

— Edward de Bono

We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains…

— Edward de Bono

Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.

— Edward de Bono

America is an idea, but it's an idea that brings with it some baggage, like power brings responsibility. It's an idea that…

— Edward de Bono

Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things…

— Edward de Bono

“If you understand the system you can design appropriate action.”

— Edward De Bono

The need to be right all the time is the biggest bar to new ideas.

— Edward de Bono

Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No…

— Edward de Bono

I'm in love with this country called "America." I'm a huge fan of America. I'm one of those annoying fans - you…

— Edward de Bono

Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and…

— Edward de Bono

Although feelings are not supposed to intrude on business discussions, they do anyway - we just disguise them as logic.

— Edward de Bono

The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful…

— Edward de Bono

There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and…

— Edward de Bono

Humor is by far the most significant activity of the human brain.

— Edward de Bono

In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and…

— Edward de Bono

We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.

— Edward de Bono

The image that concerns most people is the reflection they see in other people's minds.

— Edward de Bono

Creativity and lateral thinking have exactly the same basis as humour.

— Edward de Bono

It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.

— Edward de Bono

I do a great deal of work with young children, and if you give a child a problem, he may come up…

— Edward de Bono

To deal with future we have to deal with possibilities. Analysis will only tell us what is.

— Edward de Bono

America is not just a country, it's an idea.

— Edward de Bono