Best David Ogilvy Quotations
- If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then… Ad
- If it is something important, get a colleague to improve it, Colleague
- It follows that unless your headline sells your product, you have wasted 90 percent of your money... Follows
- People who think well, write well People
- Write the way you talk. Naturally. Inspirational
- Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious. Arrives
- Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock. Absolute
- The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions. Advertising
- Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and a couplet. Were his sonnets dull? Mozart… Couplet
- Our business is infested with idiots who try to impress by using pretentious jargon. Business
- If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires… Bigger
- The best ideas come as jokes. Make your thinking as funny as possible. Advertising
- I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use… Coming
- Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga. Develop
- A good advertisement is one which sells the product without drawing attention to itself. Advertisement
- If it doesn't sell, it isn't creative. Advertising
- Advertising is only evil when it advertises evil things. Advertises
- Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. Advertising
- Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot… Advertisement
- Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable,… Advertising
- Don't bunt. Aim out of the ball park. Aim for the company of immortals. Aim
- I do not regard advertising as entertainment or an art form, but as a medium of information. Advertising
- Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if… Able
- Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Advertisement
- First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to… Better
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