Best David Ogilvy Sayings
- I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see… Advertising
- Every ad is an investment in the long-term image of a brand. Ad
- Nobody has ever built a brand by imitating somebody else's advertising. Advertising
- What you learn is more important than what you earn. Earn
- If you want to be interesting, be interested. Inspirational
- If you want ACTION, don’t write. Go and tell the guy what you want. Action
- If you always hire people who are bigger than you are, we shall become a company of giants Always Hire
- Within every brand is a product, but not every product is a brand. Brand
- When you advertise fire extinguishers, open with the fire. Advertise
- Ninety-nine percent of advertising doesn't sell much of anything. Advertising
- Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards. Advertising
- Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation. Advertising
- Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum… Advertising
- When you have nothing to say, sing it. Advertising
- Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to… Advertisement
- Creativity Is a fancy word for the work we have to do by Friday. Creativity
- Creativity needs discipline and freedom. Creativity
- If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself. Better
- Play to win, but enjoy the fun. Enjoy
- Every advertisement is part of the long term investment in the personality of the brand. Advertisement
- We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination All
- The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising Advertising
- The temptation to entertain instead of selling is contagious. Contagious
- At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. Clock
- Why should a manufacturer bet his money, perhaps the future of his company, on your instinct? Advertising