“My base color is grey, not black, to allow for greater contrast since color stands out more against grey than black. For… — Cole Nussbaumer Knaflic Copy Share Image
“What do you need your audience to know or do? This is the point where you think through how to make what… — Cole Nussbaumer Knaflic Learning Copy Share Image
“The biggest shift was from a bar graph to a line graph. As we’ve discussed, line graphs typically make it easier to… — Cole Nussbaumer Knaflic Single line Copy Share Image
“When you have just a number or two that you want to communicate: use the numbers directly.” — Cole Nussbaumer Knaflic Copy Share Image
“Concentrate on the pearls, the information your audience needs to know.” — Cole Nussbaumer Knaflic Copy Share Image
“Will you be encountering each other for the first time through this communication, or do you have an established relationship? Do they… — Cole Nussbaumer Knaflic Communication Copy Share Image
“Never again will you simply show data. Rather, you will create visualizations that are thoughtfully designed to impart information and incite action.” — Cole Nussbaumer Knaflic Data Copy Share Image
“Don’t show the second y-axis. Instead, label the data points that belong on this axis directly. Pull the graphs apart vertically and… — Cole Nussbaumer Knaflic Copy Share Image
“Figure 5.10 Add action title and annotation In Figure 5.10, thoughtful use of text makes the design accessible. It’s clear to the… — Cole Nussbaumer Knaflic Pay attention Copy Share Image
“Affordances In the field of design, experts speak of objects having “affordances.” These are aspects inherent to the design that make it… — Cole Nussbaumer Knaflic Copy Share Image
“Horizontal bar chart If I had to pick a single go-to graph for categorical data, it would be the horizontal bar chart,… — Cole Nussbaumer Knaflic Copy Share Image
“Alignment The single change having the biggest impact in the preceding before-and-after example was the shift from center-aligned to left-justified text. In… — Cole Nussbaumer Knaflic Change Copy Share Image
“What would a successful outcome look like? If you only had a limited amount of time or a single sentence to tell… — Cole Nussbaumer Knaflic Communication Copy Share Image
“Highlighting one aspect can make other things harder to see One word of warning in using preattentive attributes: when you highlight one… — Cole Nussbaumer Knaflic Copy Share Image
“We’ll discuss six principles here: proximity, similarity, enclosure, closure, continuity, and connection.” — Cole Nussbaumer Knaflic Copy Share Image
“Exploratory analysis is what you do to understand the data and figure out what might be noteworthy or interesting to highlight to… — Cole Nussbaumer Knaflic Learning Copy Share Image
“If you simply present data, it’s easy for your audience to say, “Oh, that’s interesting,” and move on to the next thing.… — Cole Nussbaumer Knaflic First place Copy Share Image
“Position on page Without other visual cues, most members of your audience will start at the top left of your visual or… — Cole Nussbaumer Knaflic Real estate Copy Share Image
“When we’re at the point of communicating our analysis to our audience, we really want to be in the explanatory space, meaning… — Cole Nussbaumer Knaflic Copy Share Image
“Short-term memory Short-term memory has limitations. Specifically, people can keep about four chunks of visual information in their short-term memory at a… — Cole Nussbaumer Knaflic Different colors Copy Share Image
“Generally, diagonal elements such as lines and text should be avoided. They look messy and, in the case of text, are harder… — Cole Nussbaumer Knaflic Copy Share Image
“By combining the visual and verbal, we set ourselves up for success when it comes to triggering the formation of long-term memories… — Cole Nussbaumer Knaflic Memory Copy Share Image
“I almost always use dark grey for the graph title. This ensures that it stands out, but without the sharp contrast you… — Cole Nussbaumer Knaflic Copy Share Image
“Especially in live presentation settings, repeated iterations of the same visual, with different pieces emphasized to tell different stories or different aspects… — Cole Nussbaumer Knaflic Live Present Copy Share Image
“3-minute story The 3-minute story is exactly that: if you had only three minutes to tell your audience what they need to… — Cole Nussbaumer Knaflic Copy Share Image
