Learning Quote by Cole Nussbaumer Knaflic
““What do you need your audience to know or do? This is the point where you think through how to make what you communicate relevant for your audience and form a clear understanding of why they should care about what you say.””
About This Quote
Source Book: Storytelling with Data, 2015
Effective communication requires clear purpose and relevance to the audience’s interests.
In simple terms: Know why your audience should care.
Key Takeaway
Craft messages that answer audience needs.
Themes
communication
clarity
audience focus
Mood
analytical
empathetic
Type
educational
inspirational
When to use this quote
- marketing presentations
- team meetings
- educational lectures
- public speaking
Key Concepts
Narrative framing
psychology of persuasion
Questions to Reflect On
- What is the core message you must convey?
- How can you align audience needs with your goals?
A Different Perspective
Overemphasis on audience can dilute the speaker’s core message.
