Communication Quote by Cole Nussbaumer Knaflic
““Will you be encountering each other for the first time through this communication, or do you have an established relationship? Do they already trust you as an expert, or do you need to work to establish credibility? These are important considerations when it comes to determining how to structure your communication and whether and when to use data, and may impact the order and flow of the overall story you aim to tell.””
About This Quote
Source Book: Storytelling with Data, Cole Nussbaumer Knaflic, 2015
Effective communication depends on audience familiarity, trust, and credibility, shaping structure and data use.
In simple terms: Know your audience and trust level to shape your message.
Key Takeaway
Assess trust and adjust structure.
Themes
communication
credibility
audience analysis
Mood
analytical
strategic
Type
instructional
practical
When to use this quote
- presentations
- client meetings
- marketing pitches
- academic lectures
Key Concepts
trust building
story structure
Questions to Reflect On
- How can you quickly build credibility?
- When should you prioritize narrative over data?
A Different Perspective
If audience trust is low, data may be ignored.
