Audience Quote by Cole Nussbaumer Knaflic
““Concentrate on the pearls, the information your audience needs to know.””
About This Quote
Source Book: Storytelling with Data by Cole Nussbaumer Knaflic, 2015
Focus on essential data points that the audience truly needs, avoiding overload.
In simple terms: Present only the key data audience cares about.
Key Takeaway
Prioritize audience‑relevant information.
Themes
communication
data visualization
clarity
Mood
analytical
practical
Type
educational
instructional
When to use this quote
- presentations
- report writing
- dashboard design
Key Concepts
information design
audience analysis
Questions to Reflect On
- Which data points are most critical for your audience?
- How can you test relevance?
A Different Perspective
Over‑filtering may omit useful context.
