Real estate Quote by Cole Nussbaumer Knaflic
““Action titles on slides The title bar at the top of your PowerPoint slide is precious real estate: use it wisely! This is the first thing your audience encounters on the page or screen and yet so often it gets used for redundant descriptive titles (for example, “2015 Budget”). Instead use this space for an action title. If you have a recommendation or something you want your audience to know or do, put it here (for example, “Estimated 2015 spending is above budget”).””
About This Quote
Source Book: Storytelling with Data, 2015
Effective slide titles should convey a clear action or recommendation rather than redundant labels, guiding audience focus.
In simple terms: Use titles to prompt action, not just describe content.
Key Takeaway
Make titles actionable.
Themes
communication
design
clarity
Mood
informative
professional
Type
guideline
instructional
When to use this quote
- presentations
- business meetings
- training sessions
Key Concepts
visual hierarchy
audience engagement
Questions to Reflect On
- How can you test if a title drives the intended action?
- What alternative phrasing could improve clarity?
A Different Perspective
If the audience misinterprets the action, the title may cause confusion.
