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Memory Quote by Cole Nussbaumer Knaflic

“By combining the visual and verbal, we set ourselves up for success when it comes to triggering the formation of long-term memories in our audience.” quote by Cole Nussbaumer Knaflic
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““By combining the visual and verbal, we set ourselves up for success when it comes to triggering the formation of long-term memories in our audience.””

Cole Nussbaumer Knaflic

About This Quote

Source Book: Storytelling with Data, Cole Nussbaumer Knaflic, 2015

Combining visual and verbal elements enhances audience memory formation and recall.

In simple terms: Visuals plus words improve memory.

Key Takeaway

Use both images and narration for lasting impact.

Themes

communication memory design

Mood

engaging informative

Type

educational practical

When to use this quote

  • presentations
  • marketing campaigns
  • educational lectures
  • training workshops

Key Concepts

cognitive psychology dual coding theory

Questions to Reflect On

  • How can you balance visual detail with verbal clarity?
  • What visuals best support your key message?
A Different Perspective

May not work if visuals are cluttered or verbal message is vague.

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