You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier. — Aaron Levie Adoption Copy Share Image
My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of… — Aaron Levie Bay area Copy Share Image
Do things that incumbents can't or won't do because it's economically or technically infeasible. — Aaron Levie Building Copy Share Image
If there could've ever been a magical time to build an enterprise software company, now is absolutely that time. — Aaron Levie Building Copy Share Image
I think because of the iPhone and the fact that we now have a ubiquitous internet, our creativity in the startup space… — Aaron Levie Creativity Copy Share Image
What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don't think they… — Aaron Levie Bigs Copy Share Image
It's not accidental that products get worse over time; it's because companies stop paying attention to them. They stop caring as much… — Aaron Levie About Copy Share Image
If every customer is using your product "correctly", you'll never learn anything interesting about what to do next. — Aaron Levie Customers Copy Share Image
Startups live at the intersection of existential crisis and everything going perfectly great. — Aaron Levie Crisis Copy Share Image
If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has… — Aaron Levie Bunch Copy Share Image
Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors,… — Aaron Levie Building Copy Share Image
If people don't think the odds are against you, you're doing it wrong. — Aaron Levie Ifs Copy Share Image
Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy. — Aaron Levie Cheerleader Copy Share Image
Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it. — Aaron Levie Industry Copy Share Image
Better to be right about the trend and wrong about the implementation, than the other way around. — Aaron Levie Implementation Copy Share Image
That's already been tried before only means the first attempt got it wrong. — Aaron Levie Firsts Copy Share Image
Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud. — Aaron Levie Behinds Copy Share Image
I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are… — Aaron Levie Bad politics Copy Share Image
Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed… — Aaron Levie Favors Copy Share Image
All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and… — Aaron Levie Access Copy Share Image
Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something. — Aaron Levie Building Copy Share Image
My downtime tends to resemble my uptime. Weekends are workdays, but toned down. Over the whole weekend, I may have five meetings,… — Aaron Levie Downtime Copy Share Image
Execute like there's no tomorrow, strategize like there will be. — Aaron Levie Entrepreneur Copy Share Image
Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last. — Aaron Levie Easier Copy Share Image
Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get… — Aaron Levie Customers Copy Share Image
