My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would… — Aaron Levie Black Copy Share Image
Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed… — Aaron Levie Favors Copy Share Image
Startups live at the intersection of existential crisis and everything going perfectly great. — Aaron Levie Crisis Copy Share Image
If every customer is using your product "correctly", you'll never learn anything interesting about what to do next. — Aaron Levie Customer Copy Share Image
If people don't think the odds are against you, you're doing it wrong. — Aaron Levie Ifs Copy Share Image
In a user lead model, users are bringing in their own technology... and you can build software then, around the user. — Aaron Levie Building Copy Share Image
Companies have never won. You're always either fighting for survival, or fighting for relevance. — Aaron Levie Company Copy Share Image
Look for new enabling technologies that create a wide gap between how things have been done and how they can be done. — Aaron Levie Building Copy Share Image
I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is… — Aaron Levie Asking Copy Share Image
Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors,… — Aaron Levie Building Copy Share Image
What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don't think they… — Aaron Levie Bigs Copy Share Image
My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of… — Aaron Levie Bay area Copy Share Image
My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought… — Aaron Levie Chemicals Copy Share Image
Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise… — Aaron Levie Building Copy Share Image
There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the… — Aaron Levie Boat Copy Share Image
Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to… — Aaron Levie Building Copy Share Image
It's not accidental that products get worse over time; it's because companies stop paying attention to them. They stop caring as much… — Aaron Levie About Copy Share Image
Why we do what we do: that moment when you get to see the future on your computer screen before the rest… — Aaron Levie Computer Copy Share Image
The only way to avoid disruption is to constantly do what you would if you were just starting out. — Aaron Levie Constantly Copy Share Image
Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong. — Aaron Levie Amazon Copy Share Image
Every single industry is going through a major business model and technology oriented disruption. — Aaron Levie Building Copy Share Image
If there could've ever been a magical time to build an enterprise software company, now is absolutely that time. — Aaron Levie Building Copy Share Image
I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast. — Aaron Levie Faults Copy Share Image
You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier. — Aaron Levie Adoption Copy Share Image
Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first. — Aaron Levie Building Copy Share Image
Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last. — Aaron Levie Customer Copy Share Image
Your product should sell itself, but that does not mean you don't need salespeople. — Aaron Levie Building Copy Share Image
The best technology is aimed far enough in the future that it stands out, but close enough to the present that it… — Aaron Levie Best technology Copy Share Image
Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences. — Aaron Levie Building Copy Share Image
If you don't go to every level of your company, you distance yourself from the marketplace and from your people. — Aaron Levie Business Copy Share Image
We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell… — Aaron Levie Business Copy Share Image
The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask. — Aaron Levie Answers Copy Share Image
Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy. — Aaron Levie Cheerleader Copy Share Image
Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it. — Aaron Levie Industry Copy Share Image
When you're doing something you're passionate about, stress becomes a featurenot a bug. — Aaron Levie Bugs Copy Share Image
The product that wins is the one that bridges customers to the future, not the one that requires a giant leap. — Aaron Levie Bridges Copy Share Image
Do things that incumbents can't or won't do because it's economically or technically infeasible. — Aaron Levie Building Copy Share Image
Start with the assumption that the best way to do something is not the way it's being done right now. — Aaron Levie Assumption Copy Share Image
In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization. — Aaron Levie Building Copy Share Image
The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology. — Aaron Levie Benefit Copy Share Image
