Apple Quote by Adam Lashinsky
“Apple is so secretive internally, they keep secrets from each other.”
About This Quote
Source Book: “Inside Apple: How America's Most Admired-- Works” by Adam Lashinsky, 2012
Highlights the paradox of extreme secrecy within a company, leading to internal information silos.
In simple terms: Apple keeps secrets even from its own staff.
Key Takeaway
Promote transparent communication.
Themes
secrecy
corporate culture
information flow
Mood
critical
analytical
Type
business
observational
When to use this quote
- product development
- team meetings
- cross‑department projects
Key Concepts
business strategy
organizational behavior
Questions to Reflect On
- What are the costs of internal secrecy?
- How can trust be built without exposing trade secrets?
A Different Perspective
Too much secrecy can stifle innovation.
![“There is a Steve [Jobs] that Apple would like to actually present to the public. They have a character, Steve, and they want to keep that story going. And it's very important that writers challenge that occasionally and not just trust their parent companies to tell them.” quote by Danny Boyle](https://sms4smile.com/quotes/img-quotes/737/danny-boyle-3499_apples_there-is-a-steve-jobs-that-apple-would-l_2042804.jpg)
