Apple Quote by John Gruber

Apple is very, very good at almost everything it does, and that includes corporate communications.

— Daniel Lyons

People really don't understand the technology they're using. It's been talked about a lot. Apple products in particular are designed in such a way…

— Charlie Jane Anders

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

— Tim Cook

Apple is a company that understands music.

— Jimmy Iovine

I think Apple is a great device company.

— Jeffrey Bewkes

Apple does a very good job of not letting its competitors know what it is working on, and Apple does a very good job…

— Adam Lashinsky

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or…

— John Sculley

I think I'm going to refrain from criticizing Apple too much. I mean, that's been a pretty great company.

— Julian Robertson

I respect Apple. It's a great company that changed the world, especially the mobile time.

— Jack Ma

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

— John Maeda

Because Apple's corporate DNA is that of a hardware company, its activities are meant to support hardware sales.

— Om Malik

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers…

— Tim Cook