Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities. — Martin Sorrell Copy Share Image
In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You say something to one community and instantly, literally at a click,… — Martin Sorrell Copy Share Image
I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally… — Martin Sorrell Copy Share Image
It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure. — Martin Sorrell Copy Share Image
I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't… — Martin Sorrell Copy Share Image
In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing… — Martin Sorrell Copy Share Image
F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference… — Martin Sorrell Copy Share Image
You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia, Peru. Probably… — Martin Sorrell Copy Share Image
If you run a country and want to put it on the global map you don't have so many choices. You can get the… — Martin Sorrell Copy Share Image
If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the… — Martin Sorrell Copy Share Image
F1 is exciting, its values are attractive and it could be an even better family sport. — Martin Sorrell Copy Share Image
The world is changing. And a lot of people in Formula One are starting to understand this. — Martin Sorrell Copy Share Image
I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother… — Martin Sorrell Copy Share Image
That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for… — Martin Sorrell Copy Share Image
![“I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/6e3/martin-sorrell-10724_drivers_i-remember-that-jackie-stewart-was-the-f_169510.jpg)
