Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again. — Jerry Della Femina Copy Share Image
“There will always be nervousness wherever big money is at stake. And above everything else, Madison Avenue is big money.” — Jerry Della Femina Copy Share Image
I'm hard-nosed about luck. I think it sucks. Yeah, if you spend seven years looking for a job as a copywriter, and then one day somebody gives you a job, you can say, Gee, I was lucky I happened to go up there today. But, dammit, I was going to go up there sooner or later in the next seventy… — Jerry Della Femina Copy Share
The Creative Revolution is over. Everybody is justholding onto their jobs and no one is ever going to say toa client... ‘Buy this or… — Jerry Della Femina Copy Share Image
It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar. — Jerry Della Femina Copy Share Image
Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The… — Jerry Della Femina Copy Share Image
I honestly believe that advertising is the most fun you can have with your clothes on. — Jerry Della Femina Copy Share Image
A lot of its readers are of an age where they forget to cancel. — Jerry Della Femina Copy Share Image
I'm hard-nosed about luck...If you're persistent in trying and doing and working, you almost always make your own fortune. — Jerry Della Femina Copy Share Image
Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can… — Jerry Della Femina Copy Share Image
I learned much from my father just by watching his example. If I saw him hold a door open for someone, I learned to… — Jerry Della Femina Copy Share Image
