The Creative Revolution is over. Everybody is justholding onto their jobs and no one is ever going to say toa client... ‘Buy this or I’ll resign your account.’ You don’tdo it anymore. It’s now, the majority of the time... ‘How… — Jerry Della Femina Copy Share Image
Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up. The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor. — Jerry Della Femina Copy Share Image
“There will always be nervousness wherever big money is at stake. And above everything else, Madison Avenue is big money.” — Jerry Della Femina Copy Share Image
I'm hard-nosed about luck. I think it sucks. Yeah, if you spend seven years looking for a job as a copywriter, and then one day somebody gives you a job, you can say, Gee, I was lucky I happened to go up there today. But, dammit, I was going to go up there sooner or later in the next seventy… — Jerry Della Femina Copy Share
The Creative Revolution is over. Everybody is justholding onto their jobs and no one is ever going to say toa client... ‘Buy this or… — Jerry Della Femina Copy Share Image
It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar. — Jerry Della Femina Copy Share Image
Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The… — Jerry Della Femina Copy Share Image
I honestly believe that advertising is the most fun you can have with your clothes on. — Jerry Della Femina Copy Share Image
A lot of its readers are of an age where they forget to cancel. — Jerry Della Femina Copy Share Image
I'm hard-nosed about luck...If you're persistent in trying and doing and working, you almost always make your own fortune. — Jerry Della Femina Copy Share Image
Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can… — Jerry Della Femina Copy Share Image
I learned much from my father just by watching his example. If I saw him hold a door open for someone, I learned to… — Jerry Della Femina Copy Share Image
