Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design… — Bill Buxton Copy Share Image
“Sketches are social things. They are lonely outside the company of other sketches and related reference material. They are lonely if they are discarded… — Bill Buxton Copy Share Image
Always be a beginner at something, and always be in love with what you are beginning. — Bill Buxton Copy Share Image
Our job is not to answer questions, its to ask the right questions...that get us to the right answer. — Bill Buxton Copy Share Image
If history is any indication, we should assume that any technology that is going to have a significant impact over the next 10 years… — Bill Buxton Copy Share Image
The fundamental thing about sketching is that it isabout asking not telling — Bill Buxton Copy Share Image
If you want toget the most outof a sketch, youneed to leave bigenough holes forthe imaginationto fit in. — Bill Buxton Copy Share Image
My thesis [is] that in order to design a tool, we must make our best efforts to understand the larger social and physical context… — Bill Buxton Copy Share Image
The only way to engineer the future tomorrow is to have lived in it yesterday. — Bill Buxton Copy Share Image
When we have this description, of what a sketch is, itsattributes, we can then start inventing new things thatshare those attributes, and therefore improve… — Bill Buxton Copy Share Image
![“My thesis [is] that in order to design a tool, we must make our best efforts to understand the larger social and physical context within which it is intended to function” quote by Bill Buxton](https://sms4smile.com/quotes/img-quotes/7d9/bill-buxton-34445_best-effort_my-thesis-is-that-in-order-to-design-a-t_1853012.jpg)
