We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. — Troy Carter Copy Share Image
Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand. — Troy Carter Copy Share Image
I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of… — Troy Carter Copy Share Image
It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. — Troy Carter Copy Share Image
In the future, an artist will be able to perform for the entire world in one date. For the fan, it will be a… — Troy Carter Copy Share Image
Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but… — Troy Carter Copy Share Image
I come from a place where when you shake someone's hand, it is a deal. — Troy Carter Copy Share Image
People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio. — Troy Carter Copy Share Image
That's all I ever wanted to do in my life was music. And because I was a failed artist, I was actually able to… — Troy Carter Copy Share Image
As we look at Hollywood and the controversy around the Oscars, it goes back to the voting block and the lack of people who… — Troy Carter Copy Share Image
To me, mentorships and internships are two big pillars in business development. I believe in having multiple mentors. — Troy Carter Copy Share Image
If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner… — Troy Carter Copy Share Image
When you sit down with Zynga and Google, and they talk about billions of impressions, you think, music has way more of an emotional… — Troy Carter Copy Share Image
When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going… — Troy Carter Copy Share Image
