Nike is a marketing-oriented company, and the product is our most important marketing tool — Phil Knight Copy Share Image
Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much… — Phil Knight Copy Share Image
Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is… — Phil Knight Copy Share Image
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message… — Phil Knight Copy Share Image
It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those… — Phil Knight Copy Share Image
A shoe dog is somebody that really loves shoes, and that was me. I was a runner... that became important to me, and it's… — Phil Knight Copy Share Image
Dare to take chances, lest you leave your talent buried in the ground. — Phil Knight Copy Share Image
“what I knew that morning in March 1977 as we settled around the conference table. I wasn’t even sure how these guys reached us,… — Phil Knight Copy Share Image
“When you make something, when you improve something, when you deliver something, when you add some service or product to the lives of strangers… — Phil Knight Copy Share Image
“It’s possible that we were never closer, maybe because our relationship had been reduced to its primal essence. He was my dad, I was… — Phil Knight Copy Share Image
“Oneness—in some way, shape, or form, it’s what every person I’ve ever met has been seeking.” — Phil Knight Copy Share Image
