“When you make something, when you improve something, when you deliver something, when you add some service or product to the lives… — Phil Knight Copy Share Image
We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't… — Phil Knight Copy Share Image
Nike is a marketing-oriented company, and the product is our most important marketing tool — Phil Knight Copy Share Image
I think a businessman can be an artist just as much as a writer or a sculptor, so I'm real proud of… — Phil Knight Copy Share Image
“It seems wrong to call it “business.” It seems wrong to throw all those hectic days and sleepless nights, all those magnificent… — Phil Knight Copy Share Image
There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be… — Phil Knight Copy Share Image
Any entrepreneur has to prepare for a lot of dark days, and they've got to really like what they are doing, and… — Phil Knight Copy Share Image
My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good… — Phil Knight Copy Share Image
When I took the entrepreneurship class at Stanford, the first lecture was about an entrepreneur and his personality. They described it as… — Phil Knight Copy Share Image
“For some, I realize, business is the all-out pursuit of profits, period, full stop, but for us business was no more about… — Phil Knight Copy Share Image
“As ever, the accountant in me saw the risk, the entrepreneur saw the possibility. So I split the difference and kept moving… — Phil Knight Copy Share Image
“Business is no more about making money than the human body is about making blood. Yes you need to make the stuff,… — Phil Knight Copy Share Image
“God, how I wish I could relive the whole thing. Short of that, I'd like to share the experience, the ups and… — Phil Knight Copy Share Image
If you're trying to get into the sports business, you really have to find a niche. — Phil Knight Copy Share Image
“And those who urge entrepreneurs to never give up? Charlatans. Sometimes you have to give up. Sometimes knowing when to give up,… — Phil Knight Copy Share Image
“I’d spent weeks and weeks on that paper. I’d moved into the library, devoured everything I could find about importing and exporting,… — Phil Knight Copy Share Image
Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is… — Phil Knight Copy Share Image
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message… — Phil Knight Copy Share Image
A shoe dog is somebody that really loves shoes, and that was me. I was a runner... that became important to me, and it's… — Phil Knight Copy Share Image
Dare to take chances, lest you leave your talent buried in the ground. — Phil Knight Copy Share Image
“what I knew that morning in March 1977 as we settled around the conference table. I wasn’t even sure how these guys reached us,… — Phil Knight Copy Share Image
“When you make something, when you improve something, when you deliver something, when you add some service or product to the lives of strangers… — Phil Knight Copy Share Image
“It’s possible that we were never closer, maybe because our relationship had been reduced to its primal essence. He was my dad, I was… — Phil Knight Copy Share Image
“Oneness—in some way, shape, or form, it’s what every person I’ve ever met has been seeking.” — Phil Knight Copy Share Image
