Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to… — Christopher Meledandri Copy Share Image
We in Illumination Entertainment tend not to put ideas through a brand funnel. We've collected a group of people who share a certain taste, and that is connected to our aspirations for our brand. We pride ourselves on making character-centric… — Christopher Meledandri Copy Share Image
Absolutely, you rise and fall based on your creative team. I have continuity across different films that I've done. I was even fortunate enough… — Christopher Meledandri Copy Share Image
What I find in a creative company is while there is a desire to build a management foundation that can feel clear and consistent,… — Christopher Meledandri Copy Share Image
It's not fair to use movies that weren't creatively successful as a reason why something won't work. — Christopher Meledandri Copy Share Image
Songs give you incredible opportunity to convey a tremendous amount in a relatively short period of time. The first thing that John Powell, our… — Christopher Meledandri Copy Share Image
We have a process that continually looks back to him for guidance, but it also combines that with a tremendous amount of discovery and… — Christopher Meledandri Copy Share Image
What I've found is there is no barometer that allows you to chart when you're oversaturating a desire. You're left really trying to respond… — Christopher Meledandri Copy Share Image
Why did Ted Geisel end up writing and illustrating for young minds? He has specific imagery in the book, and we never would have… — Christopher Meledandri Copy Share Image
I've carried on, in that same tradition, with my kids. Aside from just his brilliance, in my estimation, I think he had one of… — Christopher Meledandri Copy Share Image
No matter what happens with technology or whether you're in traditional animation or stop-motion or CG, the biggest challenge always is story. The flow… — Christopher Meledandri Copy Share Image
Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously… — Christopher Meledandri Copy Share Image
Tone is an interesting question because part of the inspiration of looking to song is that Geisel himself - when you think about his… — Christopher Meledandri Copy Share Image
Anytime you adapt work of somebody who you respect, as much as I respect him, it's an enormous responsibility. In honoring that responsibility, what… — Christopher Meledandri Copy Share Image
