We in Illumination Entertainment tend not to put ideas through a brand funnel. We've collected a group of people who share a certain taste, and that is connected to our aspirations for our brand. We pride ourselves on making character-centric… — Christopher Meledandri Copy Share Image
You have to start with the notion that you pick the actor who's going to embody the role, the best person that you can find. If you don't start with that then it sort of defies the whole purpose of… — Christopher Meledandri Copy Share Image
Absolutely, you rise and fall based on your creative team. I have continuity across different films that I've done. I was even fortunate enough… — Christopher Meledandri Copy Share Image
What I find in a creative company is while there is a desire to build a management foundation that can feel clear and consistent,… — Christopher Meledandri Copy Share Image
It's not fair to use movies that weren't creatively successful as a reason why something won't work. — Christopher Meledandri Copy Share Image
Songs give you incredible opportunity to convey a tremendous amount in a relatively short period of time. The first thing that John Powell, our… — Christopher Meledandri Copy Share Image
We have a process that continually looks back to him for guidance, but it also combines that with a tremendous amount of discovery and… — Christopher Meledandri Copy Share Image
What I've found is there is no barometer that allows you to chart when you're oversaturating a desire. You're left really trying to respond… — Christopher Meledandri Copy Share Image
Why did Ted Geisel end up writing and illustrating for young minds? He has specific imagery in the book, and we never would have… — Christopher Meledandri Copy Share Image
I've carried on, in that same tradition, with my kids. Aside from just his brilliance, in my estimation, I think he had one of… — Christopher Meledandri Copy Share Image
No matter what happens with technology or whether you're in traditional animation or stop-motion or CG, the biggest challenge always is story. The flow… — Christopher Meledandri Copy Share Image
Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously… — Christopher Meledandri Copy Share Image
Tone is an interesting question because part of the inspiration of looking to song is that Geisel himself - when you think about his… — Christopher Meledandri Copy Share Image
Anytime you adapt work of somebody who you respect, as much as I respect him, it's an enormous responsibility. In honoring that responsibility, what… — Christopher Meledandri Copy Share Image
