I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical… — Anita Roddick Copy Share Image
The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns… — Anita Roddick Copy Share Image
Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and… — Anita Roddick Copy Share Image
There are a lot of dark sides to success, but the light side of it is the ability to be opportunistic, and to be… — Anita Roddick Copy Share Image
What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a… — Anita Roddick Copy Share Image
But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it… — Anita Roddick Copy Share Image
Creativity comes by breaking the rules, by saying that you're in love with the anarchist. — Anita Roddick Copy Share Image
You educate people, especially young people, by stirring their passions, so you take every opportunity to grab the imagination of your employees, you get… — Anita Roddick Copy Share Image
The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism - that the world is for winners… — Anita Roddick Copy Share Image
Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay… — Anita Roddick Copy Share Image
The freedom that comes with globalization is freedom for the rich and powerful nations to further exploit and further marginalize those at the bottom… — Anita Roddick Copy Share Image
if companies are in business solely to make money, no consumer can fully trust what they do or say. — Anita Roddick Copy Share Image
Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice. — Anita Roddick Copy Share Image
