Choices Quote by Anita Roddick
“Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.”
About This Quote
Consumers hold significant moral power through their purchasing choices, yet lack awareness of this influence.
In simple terms: People can affect ethics by what they buy, but often don’t realize it.
Recognize and act on the ethical impact of your spending.
Themes
Mood
Type
When to use this quote
- shopping decisions
- activism
- brand selection
Key Concepts
Questions to Reflect On
- How can companies better inform shoppers about ethical impacts?
- What personal habits can you change to align spending with values?
Many consumers feel powerless and may ignore ethical considerations.