There's a lingering notion that elites continue to lead, and the masses will follow. This historic model of influence was predicated on… — Richard Edelman Copy Share Image
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information… — Richard Edelman Copy Share Image
Most smart companies should make themselves media companies. That means they put out their own information. — Richard Edelman Copy Share Image
We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of… — Richard Edelman Copy Share Image
The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the… — Richard Edelman Copy Share Image
The Dabo people are consumer marketing geniuses. This is exactly why we acquired them. — Richard Edelman Copy Share Image
Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New… — Richard Edelman Copy Share Image
Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your… — Richard Edelman Copy Share Image
We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing… — Richard Edelman Copy Share Image
The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather… — Richard Edelman Copy Share Image
Great women, in partnership with great men, will continue to take us forward. — Richard Edelman Copy Share Image
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to… — Richard Edelman Copy Share Image
We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young… — Richard Edelman Copy Share Image
We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit… — Richard Edelman Copy Share Image
More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers. — Richard Edelman Copy Share Image
