I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem.… — Richard Edelman Copy Share Image
The short form, speed, and consistency of communication by Trump beat Clinton's nuanced, detailed, and long-form communication. Trump came across as more… — Richard Edelman Copy Share Image
Institutions are better served by going direct to end users, establishing a channel for direct dialogue and feedback. It is a world… — Richard Edelman Copy Share Image
Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media… — Richard Edelman Copy Share Image
Social lets consumers talk about the products. You may pay your way onto the Facebook feed, but after that, it's conversations by… — Richard Edelman Copy Share Image
The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the… — Richard Edelman Copy Share Image
The Dabo people are consumer marketing geniuses. This is exactly why we acquired them. — Richard Edelman Copy Share Image
Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New… — Richard Edelman Copy Share Image
Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your… — Richard Edelman Copy Share Image
We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing… — Richard Edelman Copy Share Image
The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather… — Richard Edelman Copy Share Image
Great women, in partnership with great men, will continue to take us forward. — Richard Edelman Copy Share Image
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to… — Richard Edelman Copy Share Image
We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young… — Richard Edelman Copy Share Image
We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit… — Richard Edelman Copy Share Image
More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers. — Richard Edelman Copy Share Image
