Good is the enemy of great. And that's one of the key reasons why we have so little that becomes great. — James C. Collins Copy Share Image
Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great. — James C. Collins Copy Share Image
That good is the enemy of great is not just a business problem. It is a human problem. — James C. Collins Copy Share Image
Good is the enemy of great. That's why so few things become great. — James C. Collins Copy Share Image
No matter what. Wherever your mind wanders, it seems to turn up at the same Field of Dreams. It's the vision you wake up… — James C. Collins Copy Share Image
“This might not sound very exciting (inventory management is not something that tends to rivet readers), but think of it this way: Imagine walking… — James C. Collins Copy Share Image
“Merck • Corporate social responsibility • Unequivocal excellence in all aspects of the company • Science-based innovation • Honesty and integrity • Profit, but… — James C. Collins Copy Share Image
Greatest danger is not failure, but be successful and not know why. — James C. Collins Copy Share Image
“If you have the right people on the bus, they will be self-motivated. The real question then becomes: How do you manage in such… — James C. Collins Copy Share Image
“2. Core purpose is an organization’s most fundamental reason for being. It should not be confused with the company’s current product lines or customer… — James C. Collins Copy Share Image
The drive for progress doesn't wait for the external world to say "It's time to change." — James C. Collins Copy Share Image
The secret to a successful retirement is to find your retirement sweet spot. The sweet spot is where your passions, what you do best,… — James C. Collins Copy Share Image
Managing your problems can only make you good, whereas building your opportunities is the only way to become great. — James C. Collins Copy Share Image
Creative leadership impact increases in your 50's. When I turn 50 I want to say, "Nice start!" — James C. Collins Copy Share Image
“The fact that something is a “once-in-a-lifetime opportunity” is irrelevant, unless it fits within the three circles. A great company will have many once-in-a-lifetime… — James C. Collins Copy Share Image
Don't take care of your career. Take care of your people. They will take care of your career. — James C. Collins Copy Share Image
Indeed, the real question is not, "Why greatness?" but "What work makes you feel compelled to try to create greatness?" if you have to… — James C. Collins Copy Share Image
Not one of the good-to-great companies focused obsessively on growth. — James C. Collins Copy Share Image
“Compare Bethlehem Steel to Nucor. Both companies operated in the steel industry and produced hard-to-differentiate products. Both companies faced the competitive challenge of cheap… — James C. Collins Copy Share Image
