Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't… — Howard Schultz Copy Share Image
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one… — Howard Schultz Copy Share Image
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... — Howard Schultz Copy Share Image
The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have… — Howard Schultz Copy Share Image
I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the… — Howard Schultz Copy Share Image
My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got… — Howard Schultz Copy Share Image
When we love something, emotion often drives our actions. This is the gift and the challenge entrepreneurs face every day. The companies… — Howard Schultz Copy Share Image
Great companies are defined by their discipline and their understanding of who they are and who they are not. — Howard Schultz Copy Share Image
There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's… — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,… — Howard Schultz Copy Share Image
If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products… — Howard Schultz Copy Share Image
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to… — Howard Schultz Copy Share Image
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are… — Howard Schultz Copy Share Image
While their service is ending, our responsibility is just beginning! — Howard Schultz Copy Share Image
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock… — Howard Schultz Copy Share Image
We have a big opportunity in China. We think the number of stores here can rival the number in North America. — Howard Schultz Copy Share Image
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and… — Howard Schultz Copy Share Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to… — Howard Schultz Copy Share Image
I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,… — Howard Schultz Copy Share Image
