If anything is certain, it is that change is certain. The world we are planning for today will not exist in this form tomorrow. — Phil Crosby Copy Share Image
People are conditioned to believe that error is inevitable… However, we do not accept the same standard when it comes to our personal life. If we did, we would resign ourselves to being shortchanged now and then when we cash… — Phil Crosby Copy Share Image
We must define quality as conformance to specifications if we are to manage it. — Phil Crosby Copy Share Image
Selecting the right person for the right job is the largest part of coaching. — Phil Crosby Copy Share Image
You are going to be measured anyway by some means, fair or foul. Usually the one doing the measuring has nothing specific in mind;… — Phil Crosby Copy Share Image
You have to lead people gently toward what they already know is right. — Phil Crosby Copy Share Image
Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric. — Phil Crosby Copy Share Image