The secret of long life is double careers. One to about age sixty, then another for the next thirty years. — David Ogilvy Age Copy Share Image
“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to… — David Ogilvy Advertising Copy Share Image
You cannot bore people into buying your product - you can only interest them in buying it. — David Ogilvy Copy Share Image
Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass. — David Ogilvy Copy Share Image
Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response — David Ogilvy Advertising Copy Share Image
Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby. — David Ogilvy Baby Copy Share Image
“The final test of a leader is the feeling you have when you leave his presence after a conference. Have you a… — David Ogilvy Confidence Copy Share Image
If you always hire people who are bigger than you are, we shall become a company of giants — David Ogilvy Copy Share Image
Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing… — David Ogilvy Advertising Copy Share Image
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid… — David Ogilvy Advertising Copy Share Image
If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad… — David Ogilvy Copy Share Image
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.… — David Ogilvy Copy Share Image
The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at… — David Ogilvy Artwork Copy Share Image
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each… — David Ogilvy Copy Share Image
Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the… — David Ogilvy Copy Share Image
The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written… — David Ogilvy Copy Share Image
“Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many… — David Ogilvy Campaigns Copy Share Image
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. — David Ogilvy Excellence Copy Share Image
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. — David Ogilvy Advertising Copy Share Image
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say. — David Ogilvy Copy Share Image
The more story-appeal there is in the picture or in the photograph, the more people would look at your ad — David Ogilvy Copy Share Image
Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young… — David Ogilvy Advertising Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on… — David Ogilvy Advertising Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as… — David Ogilvy Copy Share Image
People don't buy a new detergent because the manufacturer told a joke on television last night. — David Ogilvy Comedy Copy Share Image
Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your… — David Ogilvy Audience Copy Share Image
I know of a brewer who sells more of his beer to the people who never see his advertising than to the… — David Ogilvy Advertising Copy Share Image
While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring… — David Ogilvy Advertising Copy Share Image
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote. — David Ogilvy Copy Share Image
Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account… — David Ogilvy Copy Share Image
Develop your eccentricities early, and no one will think you're going senile later in life — David Ogilvy Eccentricities Copy Share Image
Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball… — David Ogilvy Copy Share Image
There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron,… — David Ogilvy Consumers Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. — David Ogilvy Copy Share Image
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about… — David Ogilvy Copy Share Image
A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her. — David Ogilvy Consumer Copy Share Image
The only marketers who know what the hell they're doing are those who have worked in sales — David Ogilvy Hell Copy Share Image
“In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of… — David Ogilvy Copy Share Image
Every advertisement is part of the long term investment in the personality of the brand. — David Ogilvy Copy Share Image
