Nobody has ever built a brand by imitating somebody else's advertising. — David Ogilvy Copy Share Image
If you can’t advertise yourself, what hope do you have of advertising anything else? — David Ogilvy Copy Share Image
I do not regard advertising as entertainment or an art form, but as a medium of information. — David Ogilvy Copy Share Image
What really decides consumers to buy or not to buy is the content of your advertising, not its form. — David Ogilvy Copy Share Image
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. — David Ogilvy Copy Share Image
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are… — David Ogilvy Copy Share Image
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate… — David Ogilvy Copy Share Image
It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business — David Ogilvy Copy Share Image
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. — David Ogilvy Copy Share Image
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.… — David Ogilvy Copy Share Image
Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response — David Ogilvy Copy Share Image
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. — David Ogilvy Copy Share Image
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains… — David Ogilvy Copy Share Image
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research,… — David Ogilvy Copy Share Image
“Do you think it childish to use a set of written principles to guide the management of an advertising agency? I can… — David Ogilvy Copy Share Image
...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and… — David Ogilvy Copy Share Image
There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say… — David Ogilvy Copy Share Image
I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not… — David Ogilvy Copy Share Image
I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement,… — David Ogilvy Copy Share Image
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't… — David Ogilvy Copy Share Image
I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He… — David Ogilvy Copy Share Image
Unless your campaign has a big idea, it will pass like a ship in the night. — David Ogilvy Copy Share Image
Advertising reflects the mores of society, but it does not influence them. — David Ogilvy Copy Share Image
The more informative your advertising, the more persuasive it will be. — David Ogilvy Copy Share Image
The best ideas come as jokes. Make your thinking as funny as possible. — David Ogilvy Copy Share Image
Every advertisement is part of the long term investment in the personality of the brand. — David Ogilvy Copy Share Image
I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students. — David Ogilvy Copy Share Image
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be… — David Ogilvy Copy Share Image
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big… — David Ogilvy Copy Share Image
While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind… — David Ogilvy Copy Share
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a… — David Ogilvy Copy Share
Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. — David Ogilvy Copy Share
